UI and UX design is about presenting the user with the right tools to accomplish their goals.

Good design should guide the user through the experience and be a balance between aesthetics and effortless interactivity.

User experience is the abstract feeling individuals get from using the site. You want them to have a positive experience on your sight and enjoy scrolling through.

UI patterns: Reoccurring solutions that solve problems.

Common navigation patters

Tabs
Navigation Tabs
Module Tabs

Menus
Horizontal dropdown menu
Vertical dropdown menu
Accordion menu

Jumping in hierarchy
Shortcut dropdown
Fat footer
Home link
Breadcrumbs

Content
Carousel
Event calendar
Article list